Lil Nas X teamed up with UGG and the Pacific Pride Foundation for their #UGGPride Campaign this year, appearing as one of the featured hosts of this year’s Pacific Pride “PROUD Prom,” a virtual event with local LGBTQ+ and allied youth from Santa Barbara and the coastal communities of California.Ĭoach isn’t just slapping a rainbow on some luxury purses: The fashion brand has long been an outspoken supporter of LGBTQ causes, releasing annual Pride collections, partnering with nonprofits and donating to community funds around the world through the Coach Foundation. Each of these collections either partner with LGBTQ actors and artists, give back to charity, or have a portion of proceeds go to support a number of prominent and worthwhile causes. We’ve rounded up eight collaborations to shop for Pride Month, from brands that are using their platform for good. Authenticity is clearly key here, and despite the financial hit that retail has taken in the past year, we’re seeing more and more brands put their money where their mouth is, choosing to donate to worthy causes. “I don’t know if I’m personally in the headspace just yet to welcome the big Pride parades, or the big parties and all of that.” But he adds that it’s more about getting out and connecting with the people you haven’t seen in a year, and supporting local businesses-as long as we’re doing it safely.Īccording to YouGov, a quarter of Americans say that they’re more likely to shop from LGBTQ-friendly brands, and over 80% are likely to try new products from brands who actively support LGBTQ communities as opposed to ones that don’t. He says our Pride might look a little different than in past years, and that’s okay. The fact that they came to me with those two things, and it wasn’t just another partnership-I was really excited by that.” “They showed a real commitment to two specific charities: one of which was Another Round, Another Rally which is helping folks in the hospitality industry who have been furloughed or fully lost their jobs past year. He says the fact that Pride has become a whole month of events and collaborations (as opposed to just a week), seems like progress is being made. Rannells is teaming up with Ketel One Vodka this year for Pride to launch their “Makers of Marvelous” program, which will donate $50,000 to the organization Another Round Another Rally. It also sends a strong message about charity as well.” “It’s not just about the partnership, or the promotion. This is especially unsavory after a year that hit the community especially hard, financially-speaking.Īccording to Girls5Eva and Black Monday actor Andrew Rannells, he hasn’t done a Pride collaboration in the past, but the catalyst this year was finding the right brand with the right social agenda.
Still, some LGBTQ leaders have accused brands of pushing “pinkwashed” products-essentially using Pride as a marketing tool and profiting off the community without giving anything back.
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But how relevant is Pride merch in a year that found us all struggling to celebrate?īrands working with the LGBTQ community isn’t new: H&M has been a longtime collaborator with LGBTQ actors and activists, and their “ Beyond the rainbow” initiative will donate funds to the UN Free & Equal campaign, a global fight for equality led by United Nations Human Rights. Within the past few years, several brands have launched “Pride-themed” collaborations and merchandise. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.Ĭovid-19 may have cancelled parades and parties in 2020, but Pride Month, as a summer-long celebration of diversity, acceptance and love, will continue on this year-though not without controversy.